Lena Hoschek SS25

We created 41 social films and two campaign films for Lena Hoschek SS25. Filmed in Kent at some stunning locations by DOP David Edwards and edited at our studio in London, the films feature a collection full of joie de vivre.

Loaf Brochure Content Shoot

We had so much fun creating a new content campaign for Loaf! We created videos and still-life images to highlight the updated design and features of their new look brochure.

Celebrating a Successful 2024!

Five years in, and what a year!

 

60 shoots

3249 assets delivered

45 films created

832 hours of post-production

 

Form/Content is a creative studio based in London that collaborates with brands and agencies. We provide creative campaigns and comprehensive e-commerce services. Working with brands including Sweaty Betty, Myla London, and Pangaia, we create the highest quality assets at the most competitive rates. We can handle as little or as much as you require, including retouching, casting, lighting design, art direction, photography, pack shots, and colour matching.

PANGAIA ECOM UPDATE

As we continue our partnership with Pangaia, we are thrilled to see our photography showcased on their brand new website update.

We provide all ecom imagery and post-production from our studio in London.

New PANGAIA Linen Campaign

We shot the new linen campaign for Pangaia SS24. Production, fashion and still-life photography and retouch by us. Photography by David Edwards.

PANGAIA LookBook Shoot

We shot the latest PANGAIA lookbook at our studio in London featuring Gustavo @Milk and Kariishma@ Elite London. Shot by David Edwards.

PANGAIA Christmas 23 Still Life Gifting Campaign

We shot the latest Christmas campaign for Pangaia’s gifting collection at our studio in London.

PANGAIA Ecom

We are proud to be the new provider for Pangaia’s website imagery. Including an updated look and workflow. We provide 100% of this amazing brands ecom imagery, from model to still life, mannequin and video. It has long been our goal to work with ecologically progressive brands and we couldn’t be happier than to partner with Pangaia. See our work at www.pangaia.com

Hood London SS23 Campaign - Majorca

We travelled to Majorca with photographer David Edwards to shoot Hood-London’s SS23 Campaign. Featuring Eloise Chong-Garette at Nevs Models.

New Motion Work

With several new motion productions underway, we are excited to add our new motion page to the website. Watch this space for fashion and beauty films over the next few weeks. Here’s a taster, shot and directed by David Edwards.

Directed and shot @dedwardsphoto 
Production @studio.formcontent 
Featuring @micahbarnes 
Wearing @sweatybetty 
HMU @tomfrasermua 
Stylist @hayleynunn 
Movement direction @olivia.rose.shouler 
Soundtrack @bathwater.404 
Edit @pod_ldn 

SweatyBetty - New Ecom for 2023

We continue to work with Sweaty Betty to perfect the art of ecom photography. Keeping things creative and dynamic, here’s the new colour block story featuring Rouguy.

Cult Beauty - Web Campaign

We shot a new cosmetics web campaign for Cult Beauty at our studio in London.

Cult Beauty - Web Campaign

We shot a cosmetics web campaign for Cult Beauty at our studio in London.

Sweaty Betty Support Campaign

We shot Sweaty Betty’s Support campaign. Featuring Riley and Ayak in July 22. Styled by Olive Gana. Shot by David Edwards on film using the Mamiya RZ.

Cult Beauty - Web Banners

We shot a fragrances and products web campaign for Cult Beauty at our studio in London.

Sweaty Betty Support Campaign

We shot Sweaty Betty’s Support campaign. Featuring Nyibol, Carmen, Natalie and Chunjie in May 22. Styled by Olive Gana. Shot by David Edwards.

Sweaty Betty - Look Book Shoot

We Shot Sweaty Betty’s latest look book, feauturing Chunjie and Dija. Styled by Olive Gana. Shot by David Edwards.